Washington D.C., United States

Washington DC

Information Everywhere, Architects Everywhere

Our world is full of information. Whether we're using the latest mobile app, watching news unfold, or navigating our way through the District, information is all around us. With the ubiquitous nature of information, it's architected not just practiced by specialists, but by people holding all sorts of titles, from all walks of life.

On February 20, 2016, World IA Day DC will focus on sharing stories of information being shaped, organized, and shared by everyone from local technology companies to government innovators. We believe the power of similarity and the beauty of difference between these stories will inspire those who work in information architecture, as well as those who may be new to it.

Learn more: http://wiaddc.org/


February 20, 2016
8:30 AM - 5:30 PM


General Assembly
12th floor, 1133 15th St NW (1776 Building)
Washington, DC 20005

Online Livestream

We'll also be livestreaming for online viewing. Tune in starting at 9am EST on 2/20: http://wiaddc.org/livestream/

Sessions and Speakers

We're very excited about this year's lineup of speakers—including an Unconference session where you get to present! Please see http://wiaddc.org/ for the full program.

  • 8:30 – 9:00 a.m. Registration and Breakfast
  • 9:00 – 9:30 a.m. Opening Remarks
  • 9:30 – 10:30 a.m. "Influencing Invisible Architecture" Mick Winters, Head of Bank Experience Design at Capital One
  • 10:30 – 11:00 a.m. Break and Sponsor Raffle
  • 11:00 – noon "Architects of Collaboration: How NPR Created A Culture of Innovation" Scott Stroud, Lead UX Strategist at NPR
  • Noon – 1:30 p.m. Lunch (on your own)
  • 1:30 – 1:45 p.m. Midday Remarks
  • 1:45 – 3:15 p.m. "Practical Pitfalls Unraveled: Insights for the Growth-Seeking IA (Workshop)" Sarah Brooks, UX Designer and Career Coach at General Assembly / Faz Besharatian, Consulting Designer at General Assembly
  • 3:15 – 3:45 p.m. Afternoon Remarks and Dispersing to Unconference Tracks
  • 3:45 – 5:00 p.m. Unconference Sessions
  • 5:00 p.m. Happy Hour at Rural Society

"Influencing Invisible Architecture"

Slides available on SlideShare

The “No UI” zeitgeist points us towards a future where information architecture expressed structurally and sequentially through a digital screen will become increasingly feel like the least attractive option for engaging with technology. You, the stalwart, seasoned, tempered IA with the proven process for creating great products should immediately question the firmness of the professional ground beneath your feet.

How best do we avoid this dark future where our skill set becomes rapidly obsolete? First, destroy all deliverables as the stand today and devote yourself to the mastery of conversation, not taxonomy. Second, embrace the notion that digital UIs serve only as a pathway to information gathering for making decisions and action taking, facilitating interpersonal communication, tools of creation, or access to entertainment. Finally, stop using the phrase “user experience” because you are imposing a self-limiting factor on your role and the value of your expertise.

Together, let’s explore how the No UI movement, the rise of artificial intelligence as nonlinear interface, and the return to an appreciation for just having a good chat will change the field of information architecture.

Mick Winters, Head of Bank Experience Design at Capital One

Mick started his career as a visual designer in advertising agencies and boutique design studios before pivoting to digital product information architecture and UX design. As a founding member of Capital One’s Experience Design team, Mick currently leads the effort to bring strategic aspirations into digital and physical form for the banks’ branches, cafes and ATMs.

Follow Mick on Twitter at @mickwinters

"Architects of Collaboration: How NPR Created A Culture of Innovation"

From the original NPR.org website launch in 1997 to the release of the current NPR One listening app, the NPR Digital Media group has connected listeners with news, storytelling and music for over 10 years. How did NPR build a team and a culture that supports innovative product design? How has our approach changed over the years to increase collaboration? I’ll reveal how the organization transformed by opening the design process to include all team members, regardless of role. We’ll also consider how to architect and envision future products while making progress with current ones.

Scott Stroud, Lead UX Strategist at NPR

Scott has led major product interaction design challenges for NPR since 2006 using Agile, Lean UX and behavioral design methods. He is currently architecting a new responsive audio player for NPR.org.

Follow Scott on Twitter at @sstroud

"Practical Pitfalls Unraveled: Insights for the Growth-Seeking IA (Workshop)"

Slides available on SlideShare

Your team has all the skills, you know what the next steps are, but your client forgot why they hired you. Or maybe you’ve been trying to evangelize to your internal bosses for way too long. We all know that the reality of IA work can be much different than what’s written in textbooks. In this session, we’ll talk about common pitfalls of current work environments and ways to overcome them. You’ll hear from the experts and have a chance to practice techniques in a small group setting.


  • Teaching your non-ux colleagues empathy and other inception tricks of the trade.
  • Learning pragmatic ways to move your projects forward.
  • Winning people over, despite the politics.
  • Identifying when to use different workshop techniques to your advantage.
  • Applying a multi-pronged approach to develop your team and advance your career.

Sarah Brooks, UX Designer and Career Coach

Sarah is a Professional and Life Coach and User Experience Designer based in Washington, DC. She works with people who want to create greater impact in their work while maintaining a healthy life balance. Sarah has successfully worked with individuals to start businesses, change sectors, lose weight, and accelerate their careers. Sarah is an affiliate and mentor coach with Accomplishment Coaching, a graduate of Brown University, and a two-time NCAA champion in rowing. Before becoming a coach Sarah successfully navigated multiple career transitions and has worked as a nonprofit program manager, event producer and consultant.

Follow Sarah on Twitter @sarahabrooks

Faz Besharatian, Consulting Designer at General Assembly

Faz instructed GA DC’s first UXDI course. He started his migration away from print design in 1996 and has been building digital experiences ever since. Throughout his design career Faz has worked for AARP, AOL, US Airways, USWeb/CKS, and others. Today he is an independent design consultant focused on product design for companies big and small.

Follow Faz on Twitter @faz

Unconference Schedule

3:45 p.m. (Session 1)

  • Main Stage • Keith Deaven + Emily Gartland + Margo Kabel “Help Usability Test the GoodGovUX Decision Support Tree!”
  • Boardroom • Dan Brown “First Things First: Crafting The Discovery Process”

4:10 p.m. (Session 2)

  • Main Stage • Rachel Weatherly “Know Your Audience: A Behavioral Approach to Audience Profiles”
  • Boardroom • Dana Solano “Psychogeography and IA”
  • Gates Room • Keith Deaven + Emily Gartland + Margo Kabel “Help Usability Test the GoodGovUX Decision Support Tree!”

4:35 p.m. (Session 3)

  • Main Stage • Stephanie Brown + Erin Gordon “Spark the Creativity: Graphic Facilitation and You”
  • Boardroom • Anthony D Paul “Digital Sketching with Remote Users, Client, and Peers”
  • Gates Room • Alejo Jumat “User Research in a Hospital Setting”

Sketchnotes by Stephanie Brown and Erin Nicole Gordon

As a special treat, we’ll have Stephanie Brown (a WIAD veteran) and Erin Nicole Gordon creating live sketchnotes for 2016!

Stephanie is a graphic facilitator and design thinker working with teams and organizations to co-vision, co–create and collaborate. She has been with the WIAD DC team since the beginning, so we’re pleased to have her as our graphic facilitator for the third year in a row!

Erin is a data visualization trainer and graphic facilitator at LMI.

Thank Our Local Sponsors

    Sapient (General and Happy Hour Sponsor) / @sapientgov

    General Assembly (Venue Sponsor) / @GA_DC

    Good Gov UX (Coffee and Tea Sponsor) / @GoodGovUX

    InVision (Giveaway Sponsor) / @InVisionApp

    Your 2016 Organizers

    • Lisa Covino
    • Lisa Goldberg
    • Lesley Humphreys
    • Nikki Kerber
    • Erika Mosher
    • Jeff Pass
    • Anthony D Paul
    • Asha R. Singh

    Local sponsors